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Research
Latest funding
- $43,874
What Makes Products Weird? Conceptual Antecedents and Consumer Behavioral Consequences.
SSHRC · 2019 · Principal investigator
What Makes Products Weird? Conceptual Antecedents and Consumer Behavioral Consequences.
Principal investigators: Deng, Qian (Claire)
Keywords: (1) Product design; (2) Congruity theory; (3) Marketing; (4) Consumer sharing behavior; (5) Word-of-mouth behavior
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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