Faculty profile

Gerald Häubl

ResearcherMarketingUniversity of Alberta

This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a University of Alberta directory, so their publications, courses and email address may be missing. Find their university profile.

Signals and details

Research

consumer psychology choice architecture behaviour change consumer welfare human decision making cognitive psychology consumer decision making assistive technology

Latest funding

Understanding Consumer and Employee Reactions to AI Technologies
SSHRC · 2020 · Co-investigator
$121,084
Using Choice Architecture to Promote Long-Term Behaviour Change
SSHRC · 2020 · Principal investigator
$59,300
Using Choice Architecture to Promote Long-Term Behaviour Change
SSHRC · 2020 · Principal investigator
$177,900

All 15 grants and awards

Understanding Consumer and Employee Reactions to AI Technologies

Co-investigatorSSHRC2020Insight Grants

Principal investigators: Castelo, Noah

Keywords: psychology of technology; artificial intelligence; human machine interaction; automation; psychology

$121,084

Using Choice Architecture to Promote Long-Term Behaviour Change

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Häubl, Gerald

Keywords: consumer psychology; behaviour change; choice architecture; consumer welfare

$59,300

Using Choice Architecture to Promote Long-Term Behaviour Change

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Häubl, Gerald

Keywords: consumer psychology; behaviour change; choice architecture; consumer welfare

$177,900

Assistive consumer technologies: facilitating effective consumer decision making in an information-swamped digital economy

Principal investigatorSSHRC2014Insight Grants

Principal investigators: Häubl, Gerald

Keywords: consumer decision making; assistive technology; consumer decision assistance in the digital economy

$440,000

The big cost of small problems: ironic effects of product malfunction severity on consumption experiences

Principal investigatorSSHRC2010Standard Research Grants program

Principal investigators: Häubl, Gerald

Keywords: consumption experiences; consumer decision making; affective forecasting

$113,360

How firms can benefit from drawing attention to their competitors

Co-investigatorSSHRC2009Standard Research Grants

Principal investigators: Trifts, Valerie J.

Keywords: consumer decision making; information search; advertising; competition; consumer inferences; information display; memory inhibition

$94,506

Behavioural Science and Electronic Commerce

Principal investigatorSSHRC2008

Principal investigators: Häubl, Gerald

Keywords: experimental behavioral science, consumer decision making, preference construction, consumer product search, human-computer interaction, personalization, electronic decision aids for consumers, bidding behavior in auctions, e-commerce.

$500,000

Personalized customer interfaces

Principal investigatorSSHRC2007Standard Research Grants

Principal investigators: Häubl, Gerald

Keywords: consumer behavior; personalization technologies; decision making

$79,863

Bidding wars and irrational bidding behaviour in auctions

Co-investigatorSSHRC2006Standard Research Grants

Principal investigators: Popkowski Leszczyc, Peter T.L.

Keywords: internet auctions; competition; bidding behaviour; charity actions

$81,967

E-loyalty: interface-specific user skills and interface personalization as drivers of customer loyalty in electronic shopping environments

Principal investigatorSSHRC2004Standard Research Grants

Principal investigators: Häubl, Gerald

Keywords: consumer behavior; customer loyalty; e-commerce; personalization; human-computer interaction

$86,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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