Jennifer Argo

Marketing for businesses from marginalized groups: Breaking barriers for Indigenous-owned businesses

Principal investigators: Lafreniere, Katherine C.

Keywords: consumer behaviour; advertising; communications; marginalized groups; cross culture; Indigenous business

Phatic brand communication: how brands communicate with consumers using phatic language to create an atmosphere of sociability

Principal investigators: Koo, Thomas

Keywords: marketing; consumer behaviour; brand communication; phatic language; digital marketing; social media marketing

Too much space is feeding food waste

Principal investigators: Argo, Jennifer J.

Keywords: food waste; consumer; marketing; retail; environmental cues

The public heart: the impact of sharing emotions on social media

Principal investigators: Moore, Sarah G.

Keywords: social media; social sharing of emotion; emotions; emotional intensity; brand attachment; consumer behaviour

The Role of Product Identity in Recycling Decisions

Principal investigators: Argo, Jennifer J.

Consumers' reactions to friendly/hostile treatment from service providers

Principal investigators: Popa, Monica

Keywords: social influences; consumer behaviour; pro-social behaviour; friendliness; helping; affect; service interactions

The silent influencer the impact of mannequins in a retail context

Principal investigators: Argo, Jennifer J.

Keywords: mannequins; consumer behavior; retail; social influence

Multi-category solution sets

Principal investigators: Swait, Joffre D.

Keywords: choice modeling; goals; solution set

Antecedents and consequences of status contagion in a consumer context

Principal investigators: McFerran, Brent

Keywords: consumer behaviour; marketing; social influence; status; contagion effects; social comparison

Positive consumer contagion

Principal investigators: Argo, Jennifer J.

Keywords: contagion; contamination; retail; consumer; positive