Faculty profile
John Pracejus
Back to facultyResearch
Read how they describe their research on their University of Alberta profile.
Latest funding
- $73,378
The impact of commercial visuals on consumer affective response and brand evaluation
SSHRC · 2010 · Principal investigator
- $865,750
Harnessing the web-interaction cycle for Canadian competitiveness
SSHRC · 2002 · Co-investigator
No publications available.
The impact of commercial visuals on consumer affective response and brand evaluation
Principal investigators: Pracejus, John W.
Keywords: visuals; branding; affect; advertising; consumer psychology
Harnessing the web-interaction cycle for Canadian competitiveness
Principal investigators: Messinger, Paul R.
Keywords: internet; electronic commerce; retailing; web design; consumer behavior; machine learning; channel power
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.
Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.