This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a University of Alberta directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $65,016
Beyond what brands say: The role of reply strategy in public brand-consumer conversations
SSHRC · 2026 · Principal investigator
- $40,094
The extended self in the metaverse
SSHRC · 2025 · Principal investigator
- $43,561
Artificial or intelligent: how AI agents' language use affects customer satisfaction
SSHRC · 2022 · Co-investigator
Beyond what brands say: The role of reply strategy in public brand-consumer conversations
Principal investigators: Messinger, Paul
The extended self in the metaverse
Principal investigators: Messinger, Paul R.
Keywords: Metaverse; Digital marketing; Avatar marketing; Brand endorsement; Virtual influencers
Artificial or intelligent: how AI agents' language use affects customer satisfaction
Principal investigators: Moore, Sarah
Keywords: customer service; online chat; artificial intelligence; customer satisfaction; language
Channel Power in the Cannabis Industry
Principal investigators: Messinger, Paul
Keywords: Cannabis Market; Supply Chain; Channel Power; Black Market; Cannabis Taxation; Alcohol Demand; Tobacco Demand; Capital Mobilization; Initial Public Offerings; Prohibition
Slanguage: The Use and Effects of Slang Terms in Consumer-to-Consumer and Firm-to-Consumer Online Communication
Principal investigators: Moore, Sarah G.
Keywords: consumer behaviour; word of mouth; slang; language use
Slanguage: The Use and Effects of Slang Terms in Consumer-to-Consumer and Firm-to-Consumer Online Communication
Principal investigators: Moore, Sarah G.
Keywords: consumer behaviour; word of mouth; slang; language use
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
Principal investigators: Vakratsas, Demetrios
Keywords: marketing strategy; analytics; Big Data; decision-making; knowledge networks; clusters of excellence; symposium; training
Empirical and Theoretical Canadian Marketing Strategy Symposium
Principal investigators: Messinger, Paul R.
Keywords: marketing strategy; empirical studies; retailing; retailing analytics; symposium; create networks; encourage research; monograph; review paper; expert training.
Risk attitudes and price promotions
Principal investigators: Choi, Sungchul
Keywords: uncertainty; risk attitudes: price promotions
Practitioner exchanges on e-retailing and the web-interaction cycle
Principal investigators: Messinger, Paul R.
Keywords: practitioner symposium; e-auction application; managerial summaries; practitioner training
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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