Sarah Moore

Something old or something new? Measuring and understanding reconsumption behaviour

Principal investigators: Moore, Sarah

Beyond what brands say: The role of reply strategy in public brand-consumer conversations

Principal investigators: Messinger, Paul

When and why do consumers post online reviews?

Principal investigators: Moore, Sarah G.

Keywords: consumer behaviour; word-of-mouth; online reviews; businesses; review platforms

Thanks, but no thanks: How firms should respond to positive word of mouth

Principal investigators: Lafreniere, Katherine

Keywords: word of mouth; management responses; online reviews

Artificial or intelligent: how AI agents' language use affects customer satisfaction

Principal investigators: Moore, Sarah

Keywords: customer service; online chat; artificial intelligence; customer satisfaction; language

Artificial or intelligent: how AI agents' language use affects customer satisfaction

Principal investigators: Moore, Sarah

Keywords: customer service; online chat; artificial intelligence; customer satisfaction; language

Slanguage: The Use and Effects of Slang Terms in Consumer-to-Consumer and Firm-to-Consumer Online Communication

Principal investigators: Moore, Sarah G.

Keywords: consumer behaviour; word of mouth; slang; language use

A Spoonful of Sugar: Harnessing Fun to Increase Charitable Donations

Principal investigators: Moore, Sarah

Keywords: (1) donation; (2) charity; (3) prosocial behaviour; (4) fun; (5) positivity; (6) positive appeal; (7) hedonic consumption

Slanguage: The Use and Effects of Slang Terms in Consumer-to-Consumer and Firm-to-Consumer Online Communication

Principal investigators: Moore, Sarah G.

Keywords: consumer behaviour; word of mouth; slang; language use

Material Words: How Word-of-Mouth Impacts Self-Esteem

Principal investigators: Moore, Sarah

Keywords: (1) self-esteem; (2) word of mouth; (3) material purchases; (4) experiential purchases; (5) consumer well-being; (6) storytelling