Research
Read how they describe their research on their University of Calgary profile.
Latest funding
- $156,175
Strategic Dialogue Management: How Consumers Balance Expertise and Identity in AI-Assisted Decisions
SSHRC · 2025 · Co-investigator
- $13,500
Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
SSHRC · 2019 · Principal investigator
- $75,350
Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
SSHRC · 2019 · Principal investigator
No publications available.
Strategic Dialogue Management: How Consumers Balance Expertise and Identity in AI-Assisted Decisions
Principal investigators: Mourali, Mehdi M.
Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
Principal investigators: Bagga, Charan Kamal
Keywords: differentiation; competition; centrality; consumer cognition; marketing
Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
Principal investigators: Bagga, Charan Kamal
Keywords: differentiation; competition; centrality; consumer cognition; marketing
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.
Profile data last refreshed on September 27, 2026 from the university directory, publication records and CIHR, NSERC and SSHRC funding.