Faculty profile
Debra Basil
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Read how they describe their research on their University of Lethbridge profile.
Latest papers
Reactance and Coping Responses to Tobacco Counter-Advertisements.
Journal of health communication · 2017 · senior author
Applying the Extended Parallel Process Model to workplace safety messages.
Health communication · 2013
Latest funding
- $37,168
Improving the Immigrant Settlement Process through Community-based Social Marketing
SSHRC · 2024 · Principal investigator
- $24,086
Communicating effectively with new Latino immigrants
SSHRC · 2020 · Principal investigator
- $94,884
The impact of touchscreen devices on individual judgment and decision making
SSHRC · 2018 · Co-investigator
2 publications.
Reactance and Coping Responses to Tobacco Counter-Advertisements.
Wehbe MS, Basil M, Basil D
Applying the Extended Parallel Process Model to workplace safety messages.
Basil M, Basil D, Deshpande S, Lavack AM
Improving the Immigrant Settlement Process through Community-based Social Marketing
Principal investigators: Basil, Debra Z.
Keywords: social marketing; immigration settlement; nonprofit program delivery;
Communicating effectively with new Latino immigrants
Principal investigators: Basil, Debra Z.
Keywords: interviews; new immigrants; communication; Lethbridge; trust in information; information seeking
The impact of touchscreen devices on individual judgment and decision making
Principal investigators: Zhu, Ying
Keywords: touchscreen; construal level theory; psychological distance; temporal distance; social distance; spatial distance
Increasing campaign effectiveness with socially responsible marketing
Principal investigators: Basil, Debra Z.
Cause-related marketing: assessing motivations, experiences and impact for nonprofit organizations
Principal investigators: Basil, Debra Z.
Keywords: cause marketing; cause-related marketing; corporate social responsibility; CSR; nonprofit; NFP; survey; interview; institutional theory;
Workplace safety appeals: a cross-cultural analysis
Principal investigators: Basil, Michael D.
Keywords: workplace; safety; social marketing; EPPM
Social Marketing Advances in Research and Theory Conference
Principal investigators: Basil, Debra Z.
Keywords: social marketing; marketing; public health; academic research; social welfare
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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Profile data last refreshed on September 27, 2026 from the university directory, publication records and CIHR, NSERC and SSHRC funding.