Rhiannon Mesler, University of Lethbridge

Research

Read how they describe their research on their University of Lethbridge profile.

Latest funding

The System Decides: Moral Outsourcing and the Diffusion of Responsibility in AI-Mediated Customer Service
SSHRC · 2026 · Principal investigator
$77,198
Marketing in a Polluted World: How Air Quality Shapes Cognition and Decision-Making
SSHRC · 2026 · Co-investigator
$60,446
Tainted Altruism? Investigating the Impact of "Sin Industry" Donations on Charitable Support
SSHRC · 2024 · Principal investigator
$25,320

All 8 grants and awards

No publications available.

The System Decides: Moral Outsourcing and the Diffusion of Responsibility in AI-Mediated Customer Service

Principal investigatorSSHRC2026Insight Development Grants

Principal investigators: Mesler, Rhiannon

$77,198

Marketing in a Polluted World: How Air Quality Shapes Cognition and Decision-Making

Co-investigatorSSHRC2026Insight Development Grants

Principal investigators: Simpson, Bonnie

$60,446

Tainted Altruism? Investigating the Impact of "Sin Industry" Donations on Charitable Support

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Mesler, Rhiannon

Keywords: consumer behaviour; consumer behavior; prosocial behaviour; prosocial behavior; charitable giving; marketplace morality; corporate philanthropy; charity marketing; corporate social responsibility

$25,320

No Hand Up or Hand Out: Consumer Status-Related Beliefs and Prosocial Behavior

Co-investigatorSSHRC2023Insight Development Grant

Principal investigators: Tu, Ke (Christy)

Keywords: prosocial consumer behavior; consumer behavior; individual differences; social dominance orientation; consumer psychology; charitable giving

$57,873

Cancel Culture: An examination of individual and situational drivers

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Mesler, Rhiannon

Keywords: cancel culture; consumer behavior; morality; political orientation; social media

$36,990

Cancel Culture: An examination of individual and situational drivers

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Mesler, Rhiannon

Keywords: cancel culture; consumer behavior; morality; political orientation; social media

$31,546

Transitioning to Good: When is Striving to be an Ethical Business as Good as Being One?

Co-investigatorSSHRC2020Insight Development Grant

Principal investigators: Vu, Tiffany

Keywords: Corporate social responsibility; Moral behaviour; Ethical products; Prosocial behaviour; Organic; Fair trade; Halo effect; Sustainability

$54,917

"I Don't Want to Be Like ________!" How Consumer Identities Can Divide and Unite in an Increasingly Polarized World

Principal investigatorSSHRC2019Insight Development Grant

Principal investigators: Mesler, Rhiannon

Keywords: (1) Identity; (2) Consumer Psychology; (3) Prosocial Behavior; (4) Political Psychology

$64,497

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2026

Subject: Prospective PhD student Dear Professor Mesler, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "The System Decides: Moral Outsourcing and the Diffusion of Responsibility in AI-Mediated Customer Service" (2026), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]