Jason Ho, Simon Fraser University

Research

Marketing Shared Consumption Word-of-Mouth Agent-based Models Movie Industry

Latest funding

Sharing Consumption and Information: Agent-based Modeling of Group Consumption and WOM in the Movie Theatrical Market
SSHRC · 2025 · Principal investigator
$44,806
Estimating the effects of time-of-service on consumer decision-making: the case of multiplex movie theaters
SSHRC · 2007 · Principal investigator
$95,319

All 2 grants and awards

Sharing Consumption and Information: Agent-based Modeling of Group Consumption and WOM in the Movie Theatrical Market

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Ho, Jason Yiu Chung

Keywords: Marketing; Shared Consumption; Word-of-Mouth; Agent-based Models; Movie Industry

$44,806

Estimating the effects of time-of-service on consumer decision-making: the case of multiplex movie theaters

Principal investigatorSSHRC2007Standard Research Grants

Principal investigators: Ho, Jason Yiu Chung

Keywords: market response models; service scheduling; hierarchical Bayes

$95,319

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: Marketing Dear Professor Ho, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Sharing Consumption and Information: Agent-based Modeling of Group Consumption and WOM in the Movie Theatrical Market" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]