Jonn Axsen, Simon Fraser University

Research

innovation survey climate policy autonomous vehicle consumer behaviour really new product interview energy

Latest papers

Subsidies, Standards, or Both? Trade-Offs among Policies for 100% Zero-Emissions Vehicle Sales.
Environmental science & technology · 2025 · first author
What Do We Know about Zero-Emission Vehicle Mandates?
Environmental science & technology · 2022 · first author

All 2 publications

Latest funding

Towards 100% sales of zero-emissions vehicles: A reflexive investigation of consumer adoption, perceptions, and resistance
SSHRC · 2024 · Principal investigator
$41,039
Autonomous vehicles as really new products with societal impacts: Exploring Canadian consumers' perceptions with a mixed method approach
SSHRC · 2019 · Principal investigator
$216,471
Socio-technical transitions to low-carbon consumption: assessing Canadian consumers' readiness for electric-mobility
SSHRC · 2012 · Principal investigator
$223,051

All 5 grants and awards

2 publications.

01

Subsidies, Standards, or Both? Trade-Offs among Policies for 100% Zero-Emissions Vehicle Sales.

Axsen J, Bhardwaj C

Environmental science & technology2025First author

DOI: 10.1021/acs.est.4c11772 PMID: 39842466

02

What Do We Know about Zero-Emission Vehicle Mandates?

Axsen J, Hardman S, Jenn A

Environmental science & technology2022First author

DOI: 10.1021/acs.est.1c08581 PMID: 35576616

Towards 100% sales of zero-emissions vehicles: A reflexive investigation of consumer adoption, perceptions, and resistance

Principal investigatorSSHRC2024Insight Grants

Principal investigators: Axsen, Jonn

Keywords: zero-emissions vehicle; consumer; innovation; climate policy; mixed-methods; preference change; technology adoption; welfare; survey; interviews; simulation model

$41,039

Autonomous vehicles as really new products with societal impacts: Exploring Canadian consumers' perceptions with a mixed method approach

Principal investigatorSSHRC2019Insight Grants

Principal investigators: Axsen, Jonn

Keywords: autonomous vehicle; consumer behaviour; innovation; really new product; survey; interview; climate policy; energy

$216,471

Socio-technical transitions to low-carbon consumption: assessing Canadian consumers' readiness for electric-mobility

Principal investigatorSSHRC2012Insight Grants

Principal investigators: Axsen, Jonn

Keywords: sustainability policy; low-carbon technology; alternative-energy; climate change; consumer behavior; socio-technical transitions; valuation; survey methods; plug-in electric vehicles; transportation; energy modeling; environmental impacts

$223,051

Transitioning to sustainable lifestyle practices in Canada

Principal investigatorSSHRC2012Insight Development Grant

Principal investigators: Axsen, Jonn

Keywords: sustainable consumption; consumer behaviour; sustainable policy; environment; energy; climate change mitigation

$54,420

Unlocking the potential of smart grids a partnership to explore policy dimensions

Co-investigatorSSHRC2011

Principal investigators: Meadowcroft, James R.

Keywords: smart grids; electricity distribution; sustainable energy; electricity policy

$197,500

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Paper to mentionMention their SSHRC grant from 2024

Subject: Prospective PhD student: innovation Dear Professor Axsen, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Subsidies, Standards, or Both? Trade-Offs among Policies for 100% Zero-Emissions Vehicle Sales." (2025), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Towards 100% sales of zero-emissions vehicles: A reflexive investigation of consumer adoption, perceptions, and resistance" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]