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Research
Latest funding
- $74,600
Development of an online brand community model: The role of the product, participant and country of origin
SSHRC · 2018 · Principal investigator
Development of an online brand community model: The role of the product, participant and country of origin
Principal investigators: Haverila, Matti
Keywords: (1) Marketing; (2) Communication; (3) Brand communities; (4) Brand community involvement; (5) High vs. Low involvement products; (6) Committment; (7) Role of participant: Writer vs. lurker; (8) Structural Equation modelling (SEM): Partial Least Squares; (9) Canada; (10) United States
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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