This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a University of British Columbia directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $75,210
Beyond Prediction: Integrating Interpolation and Conceptual Blending to Better Understand Human Meaning-Making
SSHRC · 2026 · Principal investigator
- $68,363
Kelownafornia: Cultures of Nature in the Okanagan Valley
SSHRC · 2020 · Co-investigator
- $207,777
Kelownafornia: Cultures of Nature in the Okanagan Valley
SSHRC · 2020 · Co-investigator
Beyond Prediction: Integrating Interpolation and Conceptual Blending to Better Understand Human Meaning-Making
Principal investigators: Joy, Annamma
Kelownafornia: Cultures of Nature in the Okanagan Valley
Principal investigators: Garrard, Gregory
Keywords: environmental humanities; ecocriticism; bioregionalism; landscape aesthetics; environmental history; ethnography
Kelownafornia: Cultures of Nature in the Okanagan Valley
Principal investigators: Garrard, Gregory
Keywords: environmental humanities; ecocriticism; bioregionalism; landscape aesthetics; environmental history; ethnography
Sensory profiling and taste culture development of wine consumers in Canada
Principal investigators: Joy, Annamma
Keywords: wine consumption and marketing; sensory profiling; taste culture development; millennials; taste engineering; terroir; wine tourism
Ganjapreneurs in the Okanagan Valley: Exploring emerging market formation for recreational cannabis in British Columbia
Principal investigators: Joy, Annamma
Keywords: (1) Market development; (2) Cannabis; (3) recreational use; (4) legitimation process; (5) illicit products; (6) regulated market; (7) exchange practices; (8) normalization practices; (9) representational practices
Luxury brand consumption in India: a culture in transition
Principal investigators: Belk, Russell W.
Keywords: luxury brands in India; brand culture and management; luxury consumption in India; Indian
Constructing a new taste culture: exploring the consumer experience of B.C. wine
Principal investigators: Joy, Annamma
Keywords: wine consumption; wine marketing; taste culture; terroir; taste makers; taste producers
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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