Dale Griffin, University of British Columbia

Research

climate change values self-affirmation persuasion consumer decision-making sustainability barriers loss aversion

Latest papers

Gambling disorder is associated with reduced sensitivity to expected value during risky choice.
Journal of behavioral addictions · 2020
Biases and fallacies, memories and predictions: comment on Roy, Christenfeld, and McKenzie (2005).
Psychological bulletin · 2005 · first author

All 2 publications

Latest funding

Odds Formats, Sports Gambling, and Consumer Behaviour
SSHRC · 2026 · Principal investigator
$83,848
Time and Money Prediction Biases in Online Gambling and Sports Betting
SSHRC · 2024 · Co-investigator
$25,418
Perception of loss as a barrier to climate change belief and action
SSHRC · 2024 · Principal investigator
$49,751

All 17 grants and awards

2 publications.

01

Gambling disorder is associated with reduced sensitivity to expected value during risky choice.

Limbrick-Oldfield EH, Cherkasova MV, Kennedy D, Goshko CB, Griffin D, Barton JJS, Clark L

Journal of behavioral addictions2020

DOI: 10.1556/2006.2020.00088 PMID: 33275122

02

Biases and fallacies, memories and predictions: comment on Roy, Christenfeld, and McKenzie (2005).

Griffin D, Buehler R

Psychological bulletin2005First author

DOI: 10.1037/0033-2909.131.5.757 PMID: 16187857

Odds Formats, Sports Gambling, and Consumer Behaviour

Principal investigatorSSHRC2026Insight Development Grants

Principal investigators: Griffin, Dale

$83,848

Time and Money Prediction Biases in Online Gambling and Sports Betting

Co-investigatorSSHRC2024Insight Development Grant

Principal investigators: Ok, Ekin

Keywords: consumer judgment and decision-making; online gambling; prediction bias; planning fallacy; consumer welfare; intention-action gap; sports betting

$25,418

Perception of loss as a barrier to climate change belief and action

Principal investigatorSSHRC2024Insight Grants

Principal investigators: Griffin, Dale W.

Keywords: climate change; barriers; loss aversion; loss perception; behavioural economics

$49,751

Use of reference class forecasting to improve prediction accuracy

Co-investigatorSSHRC2019Insight Grants

Principal investigators: Buehler, Roger M.

Keywords: prediction; forecasting; optimistic bias; debiasing; judgment and decision making; social cognition

$98,688

Beyond Green values: Affirmation Processes in Consumer Decision Making About Climate Change

Principal investigatorSSHRC2019Insight Grants

Principal investigators: Griffin, Dale W.

Keywords: consumer decision-making; self-affirmation; values; persuasion; sustainability; climate change

$156,450

Sustainable Behavioural Insights: Developing a Framework for Nudging Long-Term Behaviour Change

Co-investigatorSSHRC2019Partnership Development Grants

Principal investigators: White, Katherine J.

Keywords: behavioural insights; decision science; behaviour change; sustainability

$196,000

Behaviourally Informed Organizations: Creating an Integrative Theory of Behavioural Change and Embedding it in Organizations

Co-investigatorSSHRC2019Partnership Grants

Keywords: behavioural insights; behaviourally informed organizations; behaviour change; behaviour in dynamic environments; consumer behaviour; human-centric design of products and processes; evidence-based management; experimentation; policy innovation

$1,999,653

Behaviourally Informed Organizations: Creating an Integrative Theory of Behavioural Change and Embedding it in Organizations

Co-investigatorSSHRC2018Partnership Grants

Keywords: behavioural insights; behaviourally informed organizations; behaviour change; behaviour in dynamic environments; consumer behaviour; human-centric design of products and processes; evidence-based management; experimentation; policy innovation

$499,914

A big difference: using behavioural insights to address policy challenges

Principal investigatorSSHRC2017Connection Grants

Principal investigators: Griffin, Dale W.

Keywords: behavioural science; public policy; policy interventions; randomized control trials; nudges

$16,792

Sources of resistance to values-based appeals

Principal investigatorSSHRC2015Insight Grants

Principal investigators: Griffin, Dale W.

Keywords: social marketing; environmental marketing; values; self-affirmation; persuasion

$151,300

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Frequent collaborators

Luke Clark

Faculty

1 shared papers, latest 2020

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Paper to mentionMention their SSHRC grant from 2026

Subject: Prospective PhD student: climate change Dear Professor Griffin, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Gambling disorder is associated with reduced sensitivity to expected value during risky choice." (2020), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Odds Formats, Sports Gambling, and Consumer Behaviour" (2026), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]