Lisa Cavanaugh, University of British Columbia

Research

marketing identity social distance online reviews consumer psychology emotion political ideology consumption behavior

Latest funding

Emotion, Political Ideology, and Consumption
SSHRC · 2025 · Principal investigator
$51,182
Identity-Relevant Brands and Social Distance in Online Reviews
SSHRC · 2019 · Principal investigator
$141,650

All 2 grants and awards

Emotion, Political Ideology, and Consumption

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Cavanaugh, Lisa A.

Keywords: emotion; political ideology; consumption behavior; public policy; marketing

$51,182

Identity-Relevant Brands and Social Distance in Online Reviews

Principal investigatorSSHRC2019Insight Grants

Principal investigators: Cavanaugh, Lisa A.

Keywords: identity; social distance; online reviews; marketing; consumer psychology

$141,650

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: marketing Dear Professor Cavanaugh, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Emotion, Political Ideology, and Consumption" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]