Wenjia Ba, University of British Columbia

Research

Machine Learning and Artificial Intelligence Marketing User Experience Reinforcement Learning Algorithmic Advertising Memory Models Advertising Adaptive Experimentation

Latest funding

Reinforcement Learning for Strategic Ad Timing: Maximizing Engagement in Targeted Advertising
SSHRC · 2024 · Principal investigator
$30,425

All 1 grants and awards

Reinforcement Learning for Strategic Ad Timing: Maximizing Engagement in Targeted Advertising

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Ba, Wenjia

Keywords: Machine Learning and Artificial Intelligence; Marketing; User Experience; Reinforcement Learning; Algorithmic Advertising; Memory Models; Advertising; Adaptive Experimentation; Ad Timing Optimization

$30,425

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2024

Subject: Prospective PhD student: Machine Learning and Artificial Intelligence Dear Professor Ba, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on machine learning and artificial intelligence connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Reinforcement Learning for Strategic Ad Timing: Maximizing Engagement in Targeted Advertising" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]