Huachao Gao, University of Victoria

Research

luxury consumption bicultural consumer conspicuous and inconspicuous luxury counterfeit cultural values power distance belief self-construal superior salience

Latest funding

How do accessible cultural values influence bicultural consumers' inconspicuous versus conspicuous, genuine versus counterfeit luxury product purchase
SSHRC · 2017 · Principal investigator
$87,987

All 1 grants and awards

How do accessible cultural values influence bicultural consumers' inconspicuous versus conspicuous, genuine versus counterfeit luxury product purchase

Principal investigatorSSHRC2017Insight Grants

Principal investigators: Gao, Huachao

Keywords: luxury consumption; bicultural consumer; conspicuous and inconspicuous luxury; counterfeit; cultural values; power distance belief; self-construal; superior salience; personal wealth; biculturalism integration

$87,987

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Subject: Prospective PhD student: luxury consumption Dear Professor Gao, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on luxury consumption connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]