Faculty profile
Kelley Main
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Read how they describe their research on their University of Manitoba profile.
Latest funding
- $62,005
The Effect of Minimalist Retail Spaces on Perception of Stigmatized Products and Their Consumers
SSHRC · 2023 · Co-investigator
- $22,460
The impact of a signature on donors
SSHRC · 2017 · Principal investigator
- $50,277
Research on Weight Loss Products Using Before and After Appeals
SSHRC · 2016 · Co-investigator
No publications available.
The Effect of Minimalist Retail Spaces on Perception of Stigmatized Products and Their Consumers
Principal investigators: El Hazzouri, Mohammed
Keywords: Minimalism; Design; Retail Space; Stigma; Architecture; Cannabis; Protestant work ethic; Race; Consumption
The impact of a signature on donors
Principal investigators: Main, Kelley J.
Keywords: philanthropy; charitable giving; signature size; power
Research on Weight Loss Products Using Before and After Appeals
Principal investigators: Aghakhani, Hamed
Keywords: (1) Weight Loss; (2) Before and After Appeals; (3) Persuasion Knowledge; (4) Consumer Mindsets; (5) Experimental Research; (6) Discrepancy in Advertising; (7) Attitude towrads Products; (8) Lay Theory of Thin Female Ideal; (9) Mediation Analysis; (10) Consumers' Well-being
Distinguising the types of flow
Principal investigators: Main, Kelley J.
Keywords: flow; microflow; deepflow; emerging technology; consumer psychology
Can Attributional Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt Management?
Principal investigators: El Hazzouri, Mohammed
Keywords: (1) Consumer Debt; (2) Attributional Retraining; (3) Attribution Theory; (4) Credit Cards; (5) Pain of Payment; (6) Money Priming; (7) Materialism
Accuracy and defense responses to persuasion related information
Principal investigators: Main, Kelley J.
Keywords: persuasion; identity; processing motivation; construal
The impact of stereotype threat on perceptions and consumption of products associated with dissociative groups
Principal investigators: Main, Kelley J.
Keywords: stereotype threat; dissociative groups; consumer behavior
Consumer metacognitions and reactions to brand marketing in the new media
Principal investigators: Wei, Mei-Ling
Keywords: consumers; marketing; experimental methods
How consumers use persuasion knowledge to judge interpersonal marketing communications
Principal investigators: Main, Kelley J.
Keywords: persuasion knowledge; sinister attribution error; suspicion
An empirical investigation of the antecedents and consequences of consumer suspicion: implications for consumers and marketers
Principal investigators: Main, Kelley J.
Keywords: consumer suspicion; attribution theory; social influence; sinister attribution error
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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Profile data last refreshed on September 27, 2026 from the university directory, publication records and CIHR, NSERC and SSHRC funding.