Xiumei Li, University of Manitoba

Research

Read how they describe their research on their University of Manitoba profile.

Latest funding

My Turf, My Rules: Investigating the Roles of Customers in Product Categorization
SSHRC · 2024 · Co-investigator
$27,949
Entrepreneurial Success in Crowdfunding: The Art and Science of Sensemaking
SSHRC · 2024 · Principal investigator
$31,731

All 2 grants and awards

No publications available.

My Turf, My Rules: Investigating the Roles of Customers in Product Categorization

Co-investigatorSSHRC2024Insight Development Grant

Principal investigators: Yang, Jie

Keywords: Product market competition; Category; Categorization; Strategic Management; Organization theory; Cultural industry; Feature films; Topic modeling

$27,949

Entrepreneurial Success in Crowdfunding: The Art and Science of Sensemaking

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Li, Xiumei

Keywords: Entrepreneurship; Crowdfunding; Sensemaking; Strategy; Audience evaluation; Novelty

$31,731

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Mention their SSHRC grant from 2024

Subject: Prospective PhD student Dear Professor Li, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Entrepreneurial Success in Crowdfunding: The Art and Science of Sensemaking" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]