Olya Bryksina, University of Winnipeg

Research

goals motivation group-level goals goal gradient

Latest funding

Marketing for businesses from marginalized groups: Breaking barriers for Indigenous-owned businesses
SSHRC · 2025 · Co-investigator
$75,917
Motivating individual efforts in pursuit of group-level goals
SSHRC · 2022 · Principal investigator
$60,944
Motivating individual efforts in pursuit of group-level goals
SSHRC · 2022 · Principal investigator
$23,206

All 5 grants and awards

Marketing for businesses from marginalized groups: Breaking barriers for Indigenous-owned businesses

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Lafreniere, Katherine C.

Keywords: consumer behaviour; advertising; communications; marginalized groups; cross culture; Indigenous business

$75,917

Motivating individual efforts in pursuit of group-level goals

Principal investigatorSSHRC2022Insight Grants

Principal investigators: Bryksina, Olya A.

Keywords: goals; motivation; group-level goals; goal gradient

$60,944

Motivating individual efforts in pursuit of group-level goals

Principal investigatorSSHRC2022Insight Grants

Principal investigators: Bryksina, Olya A.

Keywords: goals; motivation; group-level goals; goal gradient

$23,206

The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective

Co-investigatorSSHRC2020Insight Grants

Principal investigators: Xiao, Na

Keywords: evaluation mode; construal level; goals; choice-related goals

$99,590

Information Privacy in Mobile Applications

Co-investigatorSSHRC2019Insight Grants

Principal investigators: Wang, Luming

Keywords: information privacy; trust; compensation; regulation; digital economy

$95,240

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2022

Subject: Prospective PhD student: goals Dear Professor Bryksina, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on goals connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Motivating individual efforts in pursuit of group-level goals" (2022), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]