Hsin-Chen Lin, University of New Brunswick

Research

sponsorship sponsorship-linked marketing signaling theory marketing management advertising social media marketing word-of-mouth global marketing

Latest funding

Job Crafting Responses to Work Transitions and Misfit
SSHRC · 2025 · Co-investigator
$94,556
An examination of job crafting competencies and performance/well-being tradeoffs
SSHRC · 2020 · Co-investigator
$49,845
An examination of consumer and managerial perspectives on sponsorship signaling processes
SSHRC · 2020 · Principal investigator
$60,192

All 5 grants and awards

Job Crafting Responses to Work Transitions and Misfit

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Bruning, Patrick F.

$94,556

An examination of job crafting competencies and performance/well-being tradeoffs

Co-investigatorSSHRC2020Insight Grants

Principal investigators: Bruning, Patrick F.

Keywords: job crafting; proactive behavior; job demands-resources; job performance; motivation; stress; well-being; work design

$49,845

An examination of consumer and managerial perspectives on sponsorship signaling processes

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Lin, Hsin-Chen

Keywords: sponsorship; sponsorship-linked marketing; signaling theory; marketing management; advertising

$60,192

An examination of job crafting competencies and performance/well-being tradeoffs

Co-investigatorSSHRC2020Insight Grants

Principal investigators: Bruning, Patrick F.

Keywords: job crafting; proactive behavior; job demands-resources; job performance; motivation; stress; well-being; work design

$20,379

A cross-cultural comparison of consumer responses to brands' social media marketing activities

Principal investigatorSSHRC2018Insight Development Grant

Principal investigators: Lin, Hsin-Chen

Keywords: social media marketing; word-of-mouth; global marketing; cross-cultural studies; online brand equity

$46,586

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2020

Subject: Prospective PhD student: sponsorship Dear Professor Lin, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on sponsorship connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "An examination of consumer and managerial perspectives on sponsorship signaling processes" (2020), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]