Hamed Aghakhani, Dalhousie University

Research

marketing consumer behaviour cause-related markteing charity brand

Latest funding

Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset
SSHRC · 2023 · Principal investigator
$30,502
Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset
SSHRC · 2023 · Principal investigator
$8,434
Research on Weight Loss Products Using Before and After Appeals
SSHRC · 2016 · Principal investigator
$50,277

All 3 grants and awards

Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Aghakhani, Hamed

Keywords: marketing; consumer behaviour; cause-related markteing; charity; brand

$30,502

Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Aghakhani, Hamed

Keywords: marketing; consumer behaviour; cause-related markteing; charity; brand

$8,434

Research on Weight Loss Products Using Before and After Appeals

Principal investigatorSSHRC2016Insight Development Grant

Principal investigators: Aghakhani, Hamed

Keywords: (1) Weight Loss; (2) Before and After Appeals; (3) Persuasion Knowledge; (4) Consumer Mindsets; (5) Experimental Research; (6) Discrepancy in Advertising; (7) Attitude towrads Products; (8) Lay Theory of Thin Female Ideal; (9) Mediation Analysis; (10) Consumers' Well-being

$50,277

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2023

Subject: Prospective PhD student: marketing Dear Professor Aghakhani, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]