Thomas Koo, Dalhousie University

Research

marketing consumer behaviour brand communication phatic language digital marketing social media marketing

Latest funding

Shaping Pro-Environmental and Tourism Behaviors Through Digital Messaging: Evidence from Ocean Tourists
SSHRC · 2026 · Co-investigator
$81,200
Phatic brand communication: how brands communicate with consumers using phatic language to create an atmosphere of sociability
SSHRC · 2023 · Principal investigator
$57,170

All 2 grants and awards

Shaping Pro-Environmental and Tourism Behaviors Through Digital Messaging: Evidence from Ocean Tourists

Co-investigatorSSHRC2026Insight Development Grants

Principal investigators: Lee, Kyung Young

$81,200

Phatic brand communication: how brands communicate with consumers using phatic language to create an atmosphere of sociability

Principal investigatorSSHRC2023Insight Development Grant

Principal investigators: Koo, Thomas

Keywords: marketing; consumer behaviour; brand communication; phatic language; digital marketing; social media marketing

$57,170

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2023

Subject: Prospective PhD student: marketing Dear Professor Koo, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Phatic brand communication: how brands communicate with consumers using phatic language to create an atmosphere of sociability" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]