Filippo Dall'Olio, Brock University

Research

Advertising creative Advertising effectiveness Competitive interference Content strategy Content recognition

Latest funding

The effect of advertising creative strategy on competitive interference
SSHRC · 2021 · Principal investigator
$68,480

The effect of advertising creative strategy on competitive interference

Principal investigatorSSHRC2021Insight Development Grant

Principal investigators: Dall'Olio, Filippo

Keywords: Advertising creative; Advertising effectiveness; Competitive interference; Content strategy; Content recognition

$68,480

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2021

Subject: Prospective PhD student: Advertising creative Dear Professor Dall'Olio, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on advertising creative connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "The effect of advertising creative strategy on competitive interference" (2021), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]