David Sidhu, Carleton University

Research

cognitive psychology language psycholinguistics sound symbolism iconicity crossmodal cognition language processing semantics

Latest funding

Nonbinary Brand Names: Effects on Consumer Behavior and Implications for Brand Strategy
SSHRC · 2025 · Co-investigator
$124,587
The Cognitive Processes of Sound Symbolism
NSERC · 2023 · Principal investigator
$66,000
Name Sound Symbolism and Personality Judgments
SSHRC · 2023 · Principal investigator
$69,244

All 4 grants and awards

Nonbinary Brand Names: Effects on Consumer Behavior and Implications for Brand Strategy

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Pogacar, Ruth

$124,587

The Cognitive Processes of Sound Symbolism

Principal investigatorNSERC2023Discovery Grants Program - Individual

Principal investigators: Sidhu, David

Keywords: cognitive psychology; language; psycholinguistics; sound symbolism; iconicity; language processing; iconicity; crossmodal cognition; semantics

$66,000

Name Sound Symbolism and Personality Judgments

Principal investigatorSSHRC2023Insight Development Grant

Principal investigators: Sidhu, David

Keywords: cognitive psychology; language; personality; psycholinguistics; sound symbolism; names

$69,244

The Cognitive Processes of Sound Symbolism

Principal investigatorNSERC2023Discovery Launch Supplement

Principal investigators: Sidhu, David

$12,500

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their NSERC grant from 2023

Subject: Prospective PhD student: cognitive psychology Dear Professor Sidhu, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on cognitive psychology connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your NSERC-funded project "The Cognitive Processes of Sound Symbolism" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]