This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a Carleton University directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $80,935
Beyond Positive vs. Negative Sentiment: How Narrative Emotional Coherence and Authenticity Shape Crowdlending Support
SSHRC · 2026 · Principal investigator
- $53,692
Why do consumers buy repurposed products: A study of motivations in consumption behaviour that is good for the environment
SSHRC · 2020 · Principal investigator
- $82,499
Country image measurement and its implications for country branding
SSHRC · 2008 · Principal investigator
Beyond Positive vs. Negative Sentiment: How Narrative Emotional Coherence and Authenticity Shape Crowdlending Support
Principal investigators: Lu, Irene
Why do consumers buy repurposed products: A study of motivations in consumption behaviour that is good for the environment
Principal investigators: Lu, Irene
Keywords: repurposed products; repurposing; upcycling; sustainable consumption; motivations
Country image measurement and its implications for country branding
Principal investigators: Lu, Irene R.R.
Keywords: country image; country branding; country-of-origin; product-country image; scale development; measurement; international marketing; international business
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.