Faculty profile
José Rojas-Méndez
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Research
Latest funding
- $25,000
Reputation development and signalling in family business organizations
SSHRC · 2022 · Principal investigator
- $43,795
Consumer Xenocentrism: Antecedents and Consequences
SSHRC · 2019 · Principal investigator
Reputation development and signalling in family business organizations
Principal investigators: Rojas-Mendez, Jose I.
Keywords: family businesses; reputation development; Stereotype Content Model (SCM); signalling theory; warmth; competence; status
Consumer Xenocentrism: Antecedents and Consequences
Principal investigators: Rojas-Méndez, José
Keywords: (1) International business; (2) International marketing; (3) Consumer behavior; (4) Xenocentrism
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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