Louise Heslop, Carleton University

Research

Read how they describe their research on their Carleton University profile.

Latest funding

Country image measurement and its implications for country branding
SSHRC · 2008 · Co-investigator
$82,499
The interaction of country images with the images of mega-events and their sponsors
SSHRC · 2007 · Co-investigator
$117,778
Country branding of countries with weak or negative images
SSHRC · 2005 · Principal investigator
$61,420

All 4 grants and awards

No publications available.

Country image measurement and its implications for country branding

Co-investigatorSSHRC2008Standard Research Grants

Principal investigators: Lu, Irene R.R.

Keywords: country image; country branding; country-of-origin; product-country image; scale development; measurement; international marketing; international business

$82,499

The interaction of country images with the images of mega-events and their sponsors

Co-investigatorSSHRC2007Research Grants - Management, Business and Finance

Principal investigators: Nadeau, John P.

Keywords: country image; product-country image; sponsorship; mega-event; olympics; international business; consumer decision making; consumer cue use; consumer information processing

$117,778

Country branding of countries with weak or negative images

Principal investigatorSSHRC2005Standard Research Grants

Principal investigators: Heslop, Louise A.

Keywords: branding; marketing; country image; country branding; country equity; international business; international trade; consumer decision making; consumer cue use; consumer information processing; images of developing and emerging countries

$61,420

Genetically modified foods: consumer choice, attitudes and preferences

Principal investigatorSSHRC2001Standard Research Grants

Principal investigators: Heslop, Louise

Keywords: genetically modified foods; consumer information use; consumer decisionmaking; market acceptance; marketing

$55,276

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

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Applying for

Subject: Prospective PhD student Dear Professor Heslop, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]