Faculty profile
Samira Farivar
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Research
Latest papers
Wearable device adoption among older adults: A mixed-methods study
International Journal of Information Management · 2020 · first author
Latest funding
- $9,200
Devising Effective Warning Messages for Healthy Social Media Engagement
SSHRC · 2023 · Principal investigator
- $68,804
Devising Effective Warning Messages for Healthy Social Media Engagement
SSHRC · 2023 · Principal investigator
- $27,583
Virtual Influencer Marketing: The Role of Anthropomorphism
SSHRC · 2022 · Co-investigator
1 publications.
Wearable device adoption among older adults: A mixed-methods study
Farivar S, Abouzahra M, Ghasemaghaei M
Devising Effective Warning Messages for Healthy Social Media Engagement
Principal investigators: Farivar, Samira
Keywords: social media; problematic engagement; warning message; healthy engagement
Devising Effective Warning Messages for Healthy Social Media Engagement
Principal investigators: Farivar, Samira
Keywords: social media; problematic engagement; warning message; healthy engagement
Virtual Influencer Marketing: The Role of Anthropomorphism
Principal investigators: Wang, Fang
Keywords: virtual influencer; digital marketing; anthropomorphism; behavioral intention; social media; product endorsement; parasocial relationship; credibility; word-of-mouth
Social Media Influencing on Instagram
Principal investigators: Farivar, Samira
Keywords: Influencer Marketing; Social Media; Instagram; Purchasing Behavior; User' Well-being
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
Frequent collaborators
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