Na Xiao, Laurentian University

Research

evaluation mode construal level goals choice-related goals

Latest funding

The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective
SSHRC · 2020 · Principal investigator
$99,590

All 1 grants and awards

The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Xiao, Na

Keywords: evaluation mode; construal level; goals; choice-related goals

$99,590

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Mention their SSHRC grant from 2020

Subject: Prospective PhD student: evaluation mode Dear Professor Xiao, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on evaluation mode connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective" (2020), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]