Faculty profile

Aidan Moir

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Assistant ProfessorCommunication Studies & Media ArtsMcMaster University

2 publications.

01

Deinfluencing TikTok During the Cost-of-Living Crisis: Neoliberal Logics of (Over)Consumption Across Popular Media

Moir A

Television & New Media20259 citationsFirst author
DOI: 10.1177/15274764251348596
02

The Use of TikTok for Political Campaigning in Canada: The Case of Jagmeet Singh

Moir A

Social Media + Society202360 citationsFirst author
DOI: 10.1177/20563051231157604

Courses taught

3

  • Introduction to Communication

    CMST 1A03 · last taught 2026

    Undergraduate

  • Public Relations: Principles and Practices

    CMST 2PR3 · last taught 2026

    Undergraduate

  • Media and Promotionalism

    CMST 4E03 · last taught 2026

    Undergraduate
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Subject: Prospective PhD student Dear Professor Moir, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Deinfluencing TikTok During the Cost-of-Living Crisis: Neoliberal Logics of (Over)Consumption Across Popular Media" (2025), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]
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