Salma Karray, Ontario Tech University

Research

advertising user generated content digital marketing statistical analysis artificial intelligence competitive strategies decision theory differential games

Latest funding

Game theoretic models in supply chains
NSERC · 2020 · Principal investigator
$130,000
The effectiveness of digital video advertising: An empirical investigation of the movie industry
SSHRC · 2019 · Principal investigator
$98,108
Building an analytics framework for predicting customer default****
NSERC · 2018 · Principal investigator
$25,000

All 5 grants and awards

Game theoretic models in supply chains

Principal investigatorNSERC2020Discovery Grants Program - Individual

Principal investigators: Karray, Salma

Keywords: operations research; game theory; supply chain management; decision theory; distribution channels; competitive strategies; differential games

$130,000

The effectiveness of digital video advertising: An empirical investigation of the movie industry

Principal investigatorSSHRC2019Insight Grants

Principal investigators: Karray, Salma

Keywords: advertising; user generated content; digital marketing; statistical analysis; artificial intelligence

$98,108

Building an analytics framework for predicting customer default****

Principal investigatorNSERC2018Engage Grants Program

Principal investigators: Karray, Salma

$25,000

Game-theoretic models for competitive supply chains

Principal investigatorNSERC2015Discovery Grants Program - Individual

Principal investigators: Karray, Salma

$100,000

Applications of game theory to competitive interactions in channels

Principal investigatorNSERC2007Discovery Grants Program - Individual

Principal investigators: Karray, Salma

$102,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their NSERC grant from 2020

Subject: Prospective PhD student: advertising Dear Professor Karray, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on advertising connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your NSERC-funded project "Game theoretic models in supply chains" (2020), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]