Ying Jiang, Ontario Tech University

Research

Read how they describe their research on their Ontario Tech University profile.

Consumer decision making Consumer food consumption Consumer new product adoption Mobile marketing

Latest funding

Advertising in the small and on the move: improving advertising effectiveness on small screen mobile devices
SSHRC · 2012 · Principal investigator
$29,395
Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products
SSHRC · 2011 · Co-investigator
$59,879

All 2 grants and awards

No publications available.

Advertising in the small and on the move: improving advertising effectiveness on small screen mobile devices

Principal investigatorSSHRC2012Insight Development Grant

Principal investigators: Jiang, Ying

Keywords: advertising effectiveness; mobile devices; small screen; mobile marketing; interactive; digital innovation

$29,395

Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products

Co-investigatorSSHRC2011Insight Development Grant

Principal investigators: Ma, Zhenfeng

Keywords: innovation locus; innovation adoption; new products

$59,879

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Write to this professor

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Applying for

Subject: Prospective PhD student: Consumer decision making Dear Professor Jiang, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on consumer decision making connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]