Ceren Kolsarici, Queen's University

Research

multiproduct firm multi-media advertising budgeting advertising resource allocation dynamic optimization purchase funnel conversion funnel spillovers

Latest funding

Online Gambling Marketplaces, Consumer Addiction and Government Regularization
SSHRC · 2024 · Principal investigator
$27,694
Next-level Analytics and AI for Canadian Financial Services Firms
NSERC · 2023 · Principal investigator
$73,467
Large-scale customer analytics methodologies in financial services
NSERC · 2016 · Principal investigator
$900,000

All 5 grants and awards

Online Gambling Marketplaces, Consumer Addiction and Government Regularization

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Kolsarici, Ceren

Keywords: Addiction; Online Betting; Online Gaming; Consumer Welfare; Government Regularization; Online Marketplaces; Competition; Marketing

$27,694

Next-level Analytics and AI for Canadian Financial Services Firms

Principal investigatorNSERC2023Alliance Grants

Principal investigators: Kolsarici, Ceren C

Keywords: ai and human integration; artificial intelligence; business applications of llms; conversational agents; customer analytics; data-driven decision making; fine-tuning llms for business; marketing optimization; net promoter score; sustainable and ethical ai

$73,467

Large-scale customer analytics methodologies in financial services

Principal investigatorNSERC2016Collaborative Research and Development Grants

Principal investigators: Kolsarici, Ceren

$900,000

Optimal allocation of advertising resources in multiproduct firms

Principal investigatorSSHRC2016Insight Grants

Principal investigators: Kolsarici, Ceren

Keywords: multiproduct firm; multi-media advertising; budgeting; advertising resource allocation; dynamic optimization; purchase funnel; conversion funnel; spillovers; analytics

$110,965

Dynamic allocation of multi-media advertising budgets

Principal investigatorSSHRC2011

Principal investigators: Kolsarici, Ceren

Keywords: multi-media advertising; dynamic optimization; competition; budget allocation; dynamic advertising effects; irregular market response

$77,249

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2024

Subject: Prospective PhD student: multiproduct firm Dear Professor Kolsarici, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on multiproduct firm connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Online Gambling Marketplaces, Consumer Addiction and Government Regularization" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]