Ekin Ok, Queen's University

Research

consumer judgment and decision-making online gambling prediction bias planning fallacy consumer welfare intention-action gap sports betting

Latest funding

Designing Personalized and Adaptive Incentive Structures for Employee Well-being Program Engagement
SSHRC · 2025 · Co-investigator
$313,500
Understanding Consumer Responses to Minority-Owned Businesses
SSHRC · 2025 · Co-investigator
$35,339
Time and Money Prediction Biases in Online Gambling and Sports Betting
SSHRC · 2024 · Principal investigator
$25,418

All 4 grants and awards

Designing Personalized and Adaptive Incentive Structures for Employee Well-being Program Engagement

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Verter, Vedat

$313,500

Understanding Consumer Responses to Minority-Owned Businesses

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Habib, Rishad

Keywords: marketing; consumer behaviour; experimental research; behavioural methods

$35,339

Time and Money Prediction Biases in Online Gambling and Sports Betting

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Ok, Ekin

Keywords: consumer judgment and decision-making; online gambling; prediction bias; planning fallacy; consumer welfare; intention-action gap; sports betting

$25,418

Empowering Canadians to Manage Debt: Testing the Effectiveness of Gamification-based Interventions for Reducing Credit Card Debt

Co-investigatorSSHRC2024Partnership Engage Grants

Principal investigators: Robitaille, Nicole

Keywords: Financial Literacy; Behavioral Interventions; Gamification; Consumer Well-being; Debt

$24,599

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2024

Subject: Prospective PhD student: consumer judgment and decision-making Dear Professor Ok, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on consumer judgment and decision-making connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Time and Money Prediction Biases in Online Gambling and Sports Betting" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]