Hong Yu, Toronto Metropolitan University

Research

baby boomer fashion shopping for senior shopping well-being

Latest funding

Shopping for Self vs. for Elderly: Modeling Baby Boomers' In-Store Fashion Shopping Experiences
SSHRC · 2022 · Principal investigator
$28,396
Shopping for Self vs. for Elderly: Modeling Baby Boomers' In-Store Fashion Shopping Experiences
SSHRC · 2022 · Principal investigator
$45,000
Inclusive Innovation and Entrepreneurship Network
SSHRC · 2020 · Co-investigator
$1,157,501

All 4 grants and awards

Shopping for Self vs. for Elderly: Modeling Baby Boomers' In-Store Fashion Shopping Experiences

Principal investigatorSSHRC2022Insight Grants

Principal investigators: Yu, Hong

Keywords: baby boomer; fashion; shopping for senior; shopping well-being

$28,396

Shopping for Self vs. for Elderly: Modeling Baby Boomers' In-Store Fashion Shopping Experiences

Principal investigatorSSHRC2022Insight Grants

Principal investigators: Yu, Hong

Keywords: baby boomer; fashion; shopping for senior; shopping well-being

$45,000

Inclusive Innovation and Entrepreneurship Network

Co-investigatorSSHRC2020Partnership Grants

Keywords: diversity; entrepreneurship; gender; immigration; employment; social innovation

$1,157,501

Inclusive Innovation and Entrepreneurship Network

Co-investigatorSSHRC2019Partnership Grants

Keywords: diversity; entrepreneurship; gender; immigration; employment; social innovation

$887,049

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

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Applying for

Mention their SSHRC grant from 2022

Subject: Prospective PhD student: baby boomer Dear Professor Yu, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on baby boomer connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Shopping for Self vs. for Elderly: Modeling Baby Boomers' In-Store Fashion Shopping Experiences" (2022), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]