Hyung-Hwa Oh, Toronto Metropolitan University

Research

Personalization Services

Latest funding

AI-driven personalization in hospitality: diverging impacts on luxury vs. non-luxury customer satisfaction
SSHRC · 2025 · Principal investigator
$45,495

All 1 grants and awards

AI-driven personalization in hospitality: diverging impacts on luxury vs. non-luxury customer satisfaction

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Oh, Hyung-Hwa

Keywords: AI; Personalization; Services

$45,495

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: Personalization Dear Professor Oh, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on personalization connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "AI-driven personalization in hospitality: diverging impacts on luxury vs. non-luxury customer satisfaction" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]