Faculty profile
Martin Pyle
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Read how they describe their research on their Toronto Metropolitan University profile.
Latest funding
- $39,231
Consumer Susceptibility to Fake Online Reviews: Do Consumer Lay Theories Protect Us?
SSHRC · 2016 · Principal investigator
No publications available.
Consumer Susceptibility to Fake Online Reviews: Do Consumer Lay Theories Protect Us?
Principal investigators: Pyle, Martin
Keywords: (1) Online Reviews; (2) Fake Reviews; (3) Word-of-mouth; (4) Consumer Lay Theories; (5) Consumer Protection; (6) Deception Detection
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
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Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.