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Research
Latest funding
- $52,845
Offensive advertising and consumer complaints: The role of social media backlash
SSHRC · 2023 · Principal investigator
Offensive advertising and consumer complaints: The role of social media backlash
Principal investigators: Kermani, Mohammad Saeid
Keywords: Advertising Ethics; Consumer Complaints; Social Media Regulation; Corporate Social Responsibility; Consumer Welfare; Social Influence; Moral Judgement; Brand Transgression; Consumer Psychology; Offensive Advertising
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.