Heather Kennedy, University of Guelph

Research

Read how they describe their research on their University of Guelph profile.

Sport businessSport consumer behaviourTechnologyAnalytics

Latest papers

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA.
Frontiers in sports and active living · 2021

All 1 publications

Latest funding

Not Next, Now! An Exploration of New Women's Sporting Ventures in Canada
SSHRC · 2026 · Co-investigator
$81,488
Sportacle: An integrated database and analytics platform
CFI · 2023 · Co-investigator
$54,121

All 2 grants and awards

1 publications.

01

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA.

Pegoraro A, Kennedy H, Agha N, Brown N, Berri D

Frontiers in sports and active living2021

DOI: 10.3389/fspor.2021.658293 PMID: 34056588

Not Next, Now! An Exploration of New Women's Sporting Ventures in Canada

Co-investigatorSSHRC2026Insight Development Grants

Principal investigators: Macaulay, Charles

$81,488

Sportacle: An integrated database and analytics platform

Co-investigatorCFI2023John R. Evans Leaders Fund: John R. Evans Leaders Fund – Funding for research infrastructure

Principal investigators: Pegoraro, Ann

Keywords: digital platforms, big data, analytics, sport management, predictive analytics, modelling database, central data repository, analytics platform, cloud-based solution

$54,121

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Frequent collaborators

Ann Pegoraro

Department of Management

1 shared papers, latest 2021

Write to this professor

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Applying for

Subject: Prospective PhD student: Sport businessSport consumer behaviourTechnologyAnalytics Dear Professor Kennedy, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA." (2021), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]