Jing Wan, University of Guelph

Research

Consumer behaviour Anthropomorphism Decision making Algorithms Technology

Latest papers

Propelling pride to promote healthy food choices among entity and incremental theorists.
Appetite · 2020

All 1 publications

Latest funding

Buying Better vs. Buying Less: Why Reducing Consumption Feels Less Sustainable than Buying "Green"
SSHRC · 2025 · Principal investigator
$93,428
The Influence of Anthropomorphized Algorithms on Consumer Engagement
SSHRC · 2021 · Principal investigator
$56,062

All 2 grants and awards

1 publications.

01

Propelling pride to promote healthy food choices among entity and incremental theorists.

Storch J, Wan J, van Ittersum K

Appetite2020

DOI: 10.1016/j.appet.2020.104841 PMID: 32818547

Buying Better vs. Buying Less: Why Reducing Consumption Feels Less Sustainable than Buying "Green"

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Wan, Jing

$93,428

The Influence of Anthropomorphized Algorithms on Consumer Engagement

Principal investigatorSSHRC2021Insight Development Grant

Principal investigators: Wan, Jing

Keywords: Consumer behaviour; Anthropomorphism; Decision making; Algorithms; Technology

$56,062

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: Consumer behaviour Dear Professor Wan, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Propelling pride to promote healthy food choices among entity and incremental theorists." (2020), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Buying Better vs. Buying Less: Why Reducing Consumption Feels Less Sustainable than Buying "Green"" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]