Sumitra Auschaitrakul, University of Guelph

Research

Color Saturation Product Efficacy Sensory Marketing Inference Product Design

Latest funding

Understanding Consumers' Perception of Product Efficacy
SSHRC · 2024 · Principal investigator
$52,031

All 1 grants and awards

Understanding Consumers' Perception of Product Efficacy

Principal investigatorSSHRC2024Insight Grants

Principal investigators: Auschaitrakul, Sumitra

Keywords: Color Saturation; Product Efficacy; Sensory Marketing; Inference; Product Design

$52,031

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2024

Subject: Prospective PhD student: Color Saturation Dear Professor Auschaitrakul, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on color saturation connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Understanding Consumers' Perception of Product Efficacy" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]