Faculty profile

Timothy Dewhirst

Professor, Senior Research Fellow in Marketing and Public PolicyDepartment of Marketing & Consumer StudiesUniversity of Guelph

Timothy Dewhirst

Professor, Senior Research Fellow in Marketing and Public Policy

Department of Marketing & Consumer Studies

Gordon S. Lang School of Business and Economics

University of Guelph

Guelph, Ontario, Canada

Supervision signals

Professors usually supervise graduate students in their department's programs.
7 publications in the last five years, latest in 2026.

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Publications

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Publications by year

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Research

Read how they describe their research on their University of Guelph profile.

Marketing and society Marketing and public policy Business ethics Brand strategy Marketing communication and advertising Marketing history Sports and entertainment marketing

Latest papers

Behind the smoke: using authenticity to romanticise cigars.
Tobacco control · 2026
'Proudly Canadian' and 'no Big Tobacco affiliation': STLTH e-cigarette advertising and positioning in Canada.
Tobacco control · 2024 · first author
Lucky Strike advertising: the use of 'anaphora' as a rhetorical device to highlight 'smooth' as a cigarette product descriptor.
Tobacco control · 2024 · first author

All 18 publications

18 publications.

Behind the smoke: using authenticity to romanticise cigars.

Lonn A, Dewhirst T, Lee WB

Tobacco control2026

DOI: 10.1136/tc-2025-059332 PMID: 40480821

'Proudly Canadian' and 'no Big Tobacco affiliation': STLTH e-cigarette advertising and positioning in Canada.

Dewhirst T

Tobacco control2024First author

DOI: 10.1136/tc-2023-057960 PMID: 37208170

Lucky Strike advertising: the use of 'anaphora' as a rhetorical device to highlight 'smooth' as a cigarette product descriptor.

Dewhirst T

Tobacco control2024First author

DOI: 10.1136/tc-2022-057517 PMID: 35953285

Philip Morris International's Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow.

Dewhirst T, Lee WB, Czaplicki L

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2023First author

DOI: 10.1093/ntr/ntad177 PMID: 37702346

'Beyond nicotine' marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors.

Dewhirst T

Tobacco control2023First author

DOI: 10.1136/tobaccocontrol-2021-056798 PMID: 34511407

Interplay of food and tobacco product descriptors and health claims.

Dewhirst T

Tobacco control2023First author

DOI: 10.1136/tobaccocontrol-2021-056831 PMID: 34511406

Natural American Spirit cigarettes are marketed as 'made different': the role of brand positioning and differentiation.

Dewhirst T

Tobacco control2022First author

DOI: 10.1136/tobaccocontrol-2020-056442 PMID: 33727254

Co-optation of harm reduction by Big Tobacco.

Dewhirst T

Tobacco control2021First author

DOI: 10.1136/tobaccocontrol-2020-056059 PMID: 32796080

Kent cigarette brand marketing in the Republic of Korea: the role of a pioneering image, flavour capsules and leader price promotions.

Dewhirst T, Lee WB

Tobacco control2020First author

DOI: 10.1136/tobaccocontrol-2019-055346 PMID: 32887742

Can Removing Tar Information From Cigarette Packages Reduce Smokers' Misconceptions About Low-Tar Cigarettes? An Experiment From One of the World's Lowest Tar Yield Markets, South Korea.

Paek HJ, Dewhirst T, Hove T

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2020

DOI: 10.1093/ntr/ntz016 PMID: 30726984

Profile data last refreshed on September 27, 2026 from the university directory, publication records and public research funding records.

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