Milena Parent, University of Ottawa

Research

sport governance brand social media sport management sport marketing sport communication non-profit sport organization

Latest funding

From Surviving to Thriving: Responsible AI for Resource-Constrained Sport Organizations
SSHRC · 2025 · Principal investigator
$294,904
The new sport system landscape: understanding the interrelationships between governance, brand, and social media in non-profit sport organizations
SSHRC · 2017 · Principal investigator
$20,000
The new sport system landscape: understanding the interrelationships between governance, brand, and social media in non-profit sport organizations
SSHRC · 2017 · Principal investigator
$100,947

All 5 grants and awards

From Surviving to Thriving: Responsible AI for Resource-Constrained Sport Organizations

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Parent, Milena

$294,904

The new sport system landscape: understanding the interrelationships between governance, brand, and social media in non-profit sport organizations

Principal investigatorSSHRC2017Sport Participation Research Initiative

Principal investigators: Parent, Milena M.

Keywords: sport governance; brand; social media; sport management; sport marketing; sport communication; non-profit sport organization

$20,000

The new sport system landscape: understanding the interrelationships between governance, brand, and social media in non-profit sport organizations

Principal investigatorSSHRC2017Insight Grants

Principal investigators: Parent, Milena M.

Keywords: sport governance; brand; social media; sport management; sport marketing; sport communication; non-profit sport organization

$100,947

Democratic governance and the 2010 olympic and paralympic winter games: a critical network approach to the VANOC - government relationship

Principal investigatorSSHRC2009Standard Research Grants program

Principal investigators: Parent, Milena M.

Keywords: sport management; event management; public administration; democratic governance; network theory

$124,220

Urban youth engagement in sport: process, access and participation

Co-investigatorSSHRC2006Sport Participation Research Initiative

Principal investigators: Berger, Ida E. / O'Reilly, Norman J.

Keywords: sports; youth; sport policy; identity

$135,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: sport governance Dear Professor Parent, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on sport governance connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "From Surviving to Thriving: Responsible AI for Resource-Constrained Sport Organizations" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]