This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a University of Toronto directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $61,170
Online Rating Inflation on Transaction Sites (Online Retailers)
SSHRC · 2025 · Principal investigator
- $139,047
How consumers use found time and its impact on hedonic consumption marketing
SSHRC · 2017 · Principal investigator
- $88,547
The psychology of confidence judgments - a preference-fact distinction
SSHRC · 2010 · Principal investigator
Online Rating Inflation on Transaction Sites (Online Retailers)
Principal investigators: Tsai, Claire I.
Keywords: Online rating; social influence; response rate bias; online retailers; review sites
How consumers use found time and its impact on hedonic consumption marketing
Principal investigators: Tsai, Claire I.
Keywords: consumer psychology; hedonic consumption marketing; time vs money; time
The psychology of confidence judgments - a preference-fact distinction
Principal investigators: Tsai, Claire I.
Keywords: confidence; overconfidence; preferences; dual processing; affect; social influence; social comparison; compliance; word of mouth; culture; similarity
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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