Pankaj Aggarwal, University of Toronto

Research

Read how they describe their research on their University of Toronto profile.

Latest funding

When Product Traceability Increases Trust
SSHRC · 2023 · Principal investigator
$60,508
The Male Bias for Anthropomorphized Products and Brands
SSHRC · 2023 · Principal investigator
$41,156
The Male Bias for Anthropomorphized Products and Brands
SSHRC · 2023 · Principal investigator
$18,693

All 9 grants and awards

No publications available.

When Product Traceability Increases Trust

Principal investigatorSSHRC2023Insight Development Grant

Principal investigators: Aggarwal, Pankaj

Keywords: Traceability; Branding; Trust; Brands

$60,508

The Male Bias for Anthropomorphized Products and Brands

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Aggarwal, Pankaj

Keywords: anthropomorphism; brand relationships; brands as people; androcentrism

$41,156

The Male Bias for Anthropomorphized Products and Brands

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Aggarwal, Pankaj

Keywords: anthropomorphism; brand relationships; brands as people; androcentrism

$18,693

The Influence of Anthropomorphized Algorithms on Consumer Engagement

Co-investigatorSSHRC2021Insight Development Grant

Principal investigators: Wan, Jing

Keywords: Consumer behaviour; Anthropomorphism; Decision making; Algorithms; Technology

$56,062

Tradeoffs and product flaws: applying social norms to anthropomorphized products

Principal investigatorSSHRC2018Insight Grants

Principal investigators: Aggarwal, Pankaj

Keywords: anthropomorphism; social norms; taboo tradeoffs; product flaws; preferences

$92,412

Why “La Table” Appears Feminine, But “The Table” Does Not: Effects of Language on Product Anthropomorphism

Co-investigatorSSHRC2014Insight Development Grant

Principal investigators: Kim, Hae Jooo

Keywords: anthropomorphism; language; grammatical gender; products; brands; consumers; evaluations; french; spanish; economy

$54,548

Of people, animals and things: anthropomorphizing brands and dehumanizing people

Principal investigatorSSHRC2012Insight Grants

Principal investigators: Aggarwal, Pankaj

Keywords: anthropomorphism; dehumanization; branding; humanness; brand personality; objectification; animalistic; mechanistic

$123,130

Brand anthropomorphism: people as carriers of brand traits

Principal investigatorSSHRC2007Research Grants - Management, Business and Finance

Principal investigators: Aggarwal, Pankaj

Keywords: branding; anthropomorphism; nonconscious behavior; context effects

$108,654

The moderating role of brand relationship norms on fairness and causal attributions

Principal investigatorSSHRC2004Standard Research Grants

Principal investigators: Aggarwal, Pankaj

Keywords: brand relationships; fairness; causal attribution; consumer decision making

$83,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2023

Subject: Prospective PhD student Dear Professor Aggarwal, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "When Product Traceability Increases Trust" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]