Sridhar Moorthy

Delineating the role of salience in deliberative consumer decision-making

Principal investigators: Moorthy, Sridhar

On the marketing of experience goods

Principal investigators: Moorthy, Sridhar

Keywords: marketing; experience goods; advertising; independent learning

Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions

Principal investigators: Vakratsas, Demetrios

Keywords: marketing strategy; analytics; Big Data; decision-making; knowledge networks; clusters of excellence; symposium; training

Empirical and Theoretical Canadian Marketing Strategy Symposium

Principal investigators: Messinger, Paul R.

Keywords: marketing strategy; empirical studies; retailing; retailing analytics; symposium; create networks; encourage research; monograph; review paper; expert training.

Consumer search costs and marketing strategy

Principal investigators: Moorthy, Sridhar

Keywords: consumer search costs; shopping behavior; branding; retailing

An empirical analysis of the dynamics of brand building

Principal investigators: Borkovsky, Ron N.

Keywords: brand value measurement; brand strategy; dynamic oligopoly; structural estimation

Structural modeling of marketing mix in the motion picture industry

Principal investigators: Ching, Andrew T.T.

Keywords: motion picture industry; marketing mix; dynamic programming; forward-looking behavior; word of mouth; structural econometric modeling

Some marketing issues in search-based advertising

Principal investigators: Moorthy, Sridhar

Keywords: online; search; advertising

Three studies in branding

Principal investigators: Moorthy, Sridhar

Keywords: branding; brand extensions; brand equity; product life cycle

Harnessing the web-interaction cycle for Canadian competitiveness

Principal investigators: Messinger, Paul R.

Keywords: internet; electronic commerce; retailing; web design; consumer behavior; machine learning; channel power