Faculty profile
William Cunningham
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Read how they describe their research on their University of Toronto profile.
Latest funding
- $34,281
The active construction and maintenance of social and societal bias
SSHRC · 2024 · Principal investigator
- $125,000
When Social Cooperation Turns to Civil Violence: Developing Integrated Macro-to-Micro Level Models of the Dynamics of Social Bias and Unrest
SSHRC · 2024 · Principal investigator
- $185,130
Stereotype Maintenance through Approach-Contingent Information Gain
SSHRC · 2019 · Principal investigator
No publications available.
The active construction and maintenance of social and societal bias
Principal investigators: Cunningham, William A.
Keywords: stereotyping; belief; attitudes; models
When Social Cooperation Turns to Civil Violence: Developing Integrated Macro-to-Micro Level Models of the Dynamics of Social Bias and Unrest
Principal investigators: Cunningham, William
Stereotype Maintenance through Approach-Contingent Information Gain
Principal investigators: Cunningham, William A.
Keywords: stereotypes; attitudes; avoidance
Integrating context into decision making
Principal investigators: Cunningham, William
Linking structural and metacognitive aspects of attitude strength
Principal investigators: Cunningham, William
Keywords: (1) Attitudes; (2) Social Cognition; (3) Evaluation; (4) Ambivalence; (5) Scaling
Regulatory Flexibility
Principal investigators: Cunningham, William A.
Keywords: motivation; flexibility; wellbeing
Amygdala tuning from motivational relevance
Principal investigators: Cunningham, William
Attitudes and biases: implicit and explicit processes
Principal investigators: Cunningham, William A.
Keywords: attitudes; social cognition; implicit; biases; learning
Seperable positive and negative components of evaluation
Principal investigators: Cunningham, William
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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Profile data last refreshed on September 26, 2026 from the university directory, publication records and CIHR, NSERC and SSHRC funding.