Sepideh Ebrahimi, University of Waterloo

Research

data analytics discrimination ethical decision-making decisional guidance task complexity expertise moral disengagement technology dominance

Latest funding

How Does Anthropomorphism Influence Consumers' Susceptibility to Deception by Conversational Agents?
SSHRC · 2026 · Principal investigator
$79,601
Understanding how Task Complexity and Employees' Expertise Impact Adopting Discriminatory Data Analytics Recommendations and Developing Potential Countermeasures
SSHRC · 2022 · Principal investigator
$48,608

All 2 grants and awards

How Does Anthropomorphism Influence Consumers' Susceptibility to Deception by Conversational Agents?

Principal investigatorSSHRC2026Insight Development Grants

Principal investigators: Ebrahimi, Sepideh

$79,601

Understanding how Task Complexity and Employees' Expertise Impact Adopting Discriminatory Data Analytics Recommendations and Developing Potential Countermeasures

Principal investigatorSSHRC2022Insight Grants

Principal investigators: Ebrahimi, Sepideh

Keywords: data analytics; discrimination; ethical decision-making; decisional guidance; task complexity; expertise; moral disengagement; technology dominance

$48,608

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2026

Subject: Prospective PhD student: data analytics Dear Professor Ebrahimi, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on data analytics connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "How Does Anthropomorphism Influence Consumers' Susceptibility to Deception by Conversational Agents?" (2026), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]