Bonnie Simpson, Western University

Research

Read how they describe their research on their Western University profile.

Latest funding

Marketing in a Polluted World: How Air Quality Shapes Cognition and Decision-Making
SSHRC · 2026 · Principal investigator
$60,446
Tainted Altruism? Investigating the Impact of "Sin Industry" Donations on Charitable Support
SSHRC · 2024 · Co-investigator
$25,320
Evaluation of a Smartphone Based Intervention for Improving Food Literacy, Food Purchasing, and Diet Quality Among Youth in Urban, Suburban, and Rural Environments
CIHR · 2018 · Co-investigator
$684,674

All 5 grants and awards

No publications available.

Marketing in a Polluted World: How Air Quality Shapes Cognition and Decision-Making

Principal investigatorSSHRC2026Insight Development Grants

Principal investigators: Simpson, Bonnie

$60,446

Tainted Altruism? Investigating the Impact of "Sin Industry" Donations on Charitable Support

Co-investigatorSSHRC2024Insight Development Grant

Principal investigators: Mesler, Rhiannon

Keywords: consumer behaviour; consumer behavior; prosocial behaviour; prosocial behavior; charitable giving; marketplace morality; corporate philanthropy; charity marketing; corporate social responsibility

$25,320

Evaluation of a Smartphone Based Intervention for Improving Food Literacy, Food Purchasing, and Diet Quality Among Youth in Urban, Suburban, and Rural Environments

Co-investigatorCIHR2018Project Grant

Principal investigators: Gilliland, Jason A

Keywords: Behaviour Change; Child And Youth Health; Dietary Behaviours; Food Environments; Food Literacy; Healthy Eating; Nutritional Messaging; Overweight/Obesity; Smartphones; Surveys

$684,674

A Global Food Paradox: Examining the Relationship Between Resource Scarcity and Food Waste

Principal investigatorSSHRC2017Insight Development Grant

Principal investigators: Simpson, Bonnie

Keywords: (1) consumer behavior; (2) resource scarcity; (3) construal level theory; (4) food waste

$62,219

Development and Evaluation of a Smartphone Based Program for Improving Food Literacy and Healthy Eating Among Youth

Co-investigatorCIHR2016Project Grant

Principal investigators: Gilliland, Jason A

Keywords: Behaviour Change; Child And Youth Health; Dietary Behaviours; Food Environments; Food Literacy; Healthy Eating; Nutritional Messaging; Overweight/Obesity; Smartphones; Surveys

$100,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2026

Subject: Prospective PhD student Dear Professor Simpson, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Marketing in a Polluted World: How Air Quality Shapes Cognition and Decision-Making" (2026), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]